YOUR ONLINE IDENTITY
WHAT IS NEEDED, AND WHERE TO PUT IT
With so many free digital platforms available today, there can be some confusion about where to put the critical information about you and your business. Facebook or Facebook Pages, LinkedIn, Google+, your own website…?
We have found that, second to your own website, LinkedIn is by far the best choice as a residence for your professional résumé. While you are forced into a strict presentation mould both visually and contextually—anathema to the eternal quest for differentiation in your professional life—it has become the central repository and communication channel for business-to-business (B2B), business-to-client (B2C), and the easiest way to network within your profession.
There are many good resources to help you set up and maximize your personal and business pages on LinkedIn. However, writing about yourself is sometimes a most difficult task.
We work with clients to assess their history and combine their existing documents into the clear, keyword optimized LinkedIn format. When we are finished, you will have the centerpoint and focus of your professional history, which we will use to populate all your other affiliated web homes.
ONLINE IDENTITY PLATFORMS RANKED BY IMPORTANCE
QUOTES FROM THE EXPERTS
ESTABLISHING YOUR ONLINE IDENTITY
"The challenge of life, I have found, is to build a resume that doesn't simply tell a story about what you want to be, but it's a story about who you want to be."
"Just displaying your resume online, which LinkedIn lets you do, isn't enough."
"The wrong personality with the greatest resume in a business will not grow that business."