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Online Identity

We have found that, second to your own website, LinkedIn is by far the best choice as a residence for your professional résumé. While you are forced into a strict presentation mould both visually and contextually—anathema to the eternal quest for differentiation in your professional life—it has become the central repository and communication channel for business-to-business (B2B), business-to-client (B2C), and the easiest way to network within your profession.

There are many good resources to help you set up and maximize your personal and business pages on LinkedIn. However, writing about yourself is sometimes a most difficult task.

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