OUTFITTER FOR THE JOURNEY
Two questions come up all the time from our clients:
- Do I need to tweet/post/chat/comment?
- If I do, will it actually bring me business?
- Not unless you work with it
The social media we work with today is not so much like printing and mailing a brochure as talking with customers one-on-one. It's a dialogue between two people, not a monologue carefully memorized and delivered under hot stage lights to a mostly-invisible audience.
You tweet or post, and you know you're effective when you "engage" others by counting their "likes", "follows", "reposts" and "comments"—and you respond in like manner. That's the short of it.
You will only unequivocally know if all this effort was worth it when you associate sales with people you first "met" online, or when you get analytical results of digital tracking done with Facebook or Google browser activity technology.
Obviously, you need to go well beyond simple and sporadic content pushing to make any effort worthwhile.
The good news is that at HC, we will help you decide what you have time and desire to do. Then we'll help you get set up with accounts and tools that will automate the bulk of your work and make it as easy as possible.
QUOTES FROM THE EXPERTS
SOCIAL MEDIA FIRE
"If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends."
"Be undeniably good. No marketing effort or social media buzzword can be a substitute for that."
"Ignoring online marketing is like opening a business but not telling anyone."
"Content is fire, social media is gasoline."