3 Website Signs of a Dead Business

As a small businessperson or entrepreneur, you are doing a million different things every day, and you make your money doing something other than keeping your website current and pristine. It's a lower daily priority out of necessity. That's completely understandable.

However, if your site (your business home in your potential clients' eyes) doesn't pass the freshness smell test, they're going to pass you over in a blink and a click.

Here are my top 3 website spoilage sniffs that will make people leave your website quickly, along with simple, quick fixes. Click To Tweet Fear not — you really can do this yourself! (Or you can pay some high school kid to do it for you. No worries.)

  1. Expired or Empty Links
    What it says:
    The site has never been completed, or its owner hasn't been paying it any attention. If they don't care enough about their business, neither do I. {click - previous page}
    Quickest fix:
    If your site is WordPress, just install this free little plugin, Broken Link Checker. It will monitor your entire site, and can even be configured to email you a report whenever it finds one that became broken.
    Automation to the rescue!
  2. Incomplete or Incorrect Contact Information
    What it says:
    I don't want to communicate with you. {click - return to Google Search}
    I recently read an excellent blog post of professional I admired and wanted to get in contact with after some years of silence. I anticipated establishing a dialogue that could have progressed to an engagement for said pro. Alas, no email address on their contact page. Nada. Nothing. Also nothing turned up on a protracted Google Search.
    Quickest fix:
    Make double sure that your basic contact information is current on your professional website and your LinkedIn Profile. If you can't be found you can't be hired. Simple as that.
  3. No Recent Content on Website or LinkedIn Profile
    What it says:
    See 1 above. {click - consider Address Book delete}
    It doesn't have to be much, but if there's nothing recent, you are uninteresting or dead (and if you're dead, well, you are most probably no longer very interesting).
    And if you haven't even replaced the default Background Photo on your LinkedIn Profile… ditto above.
    Quickest fix:
    Do you post any social media on a regular basis? Put a feed on your website homepage, which will automatically pull and display your most recent posts. Folks will see what you are involved with and thinking about. And you didn't even have to sit down and write a blog post.
    I'm currently using Juicer on my homepage.

I hope this gives you a little help and hope.

If you've got a minute, we at HC would love to hear what makes you click off a new website without further consideration. Please leave us a comment. (See, we do want to communicate with you!)

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